In the News
Read the latest news written about WYD Agency.
How does your company benefit your potential customers and more importantly, their consumers?
We’ve seen a lot of companies in the cannabis space touting product features and focusing on their company profile. While that can be great for blogs and SEO, it’s not that effective for signing up new clients.
Each week we highlight entrepreneurs in the cannabis industry for our viewers to learn more about the leading cannabis executives of our time. This week, we highlight Amber Mayo of WYD.
Amber Raspberry Mayo and Kari Brua are the founders of WYD Agency, a marketing accelerator for trailblazers. A play on (“What You Doing”) and an abbreviated acronym for "weed", WYD provides a comprehensive marketing approach for cannabis companies. Amber brings over 15+ years in client and agency experience while Kari brings nearly 20 years of B2B and B2C marketing expertise. Together, their powerhouse team is dedicated to helping cannabis businesses make their mark in one of the fastest growing industries worldwide.
We’ve all seen more than our fair share of cannabis brands and store accounts get ignominiously pulled down for no apparent reason. This issue is rearing its ugly head up again these days with Facebook shadow banning and Instagram accounts disappearing. With all this drama, we hear a lot of people swear they are done with social media, that it’s not worth the trouble and they wonder what the point is.
Google updated their algorithm for search last month – this is standard operating procedure for them and they do it a few times a year. However, this one was a big one. While Google never gives away the secret sauce, this latest update may have bigger impacts on cannabis businesses than previous ones.
Marketing decisions are harder in this space, but that just means a bit more due diligence is needed. Here are a few ways to identify how to find the right partner for you.
Adweek talked to Amber Mayo, Samsung’s director of media and partnerships, about how the strategy has become key in the company’s marketing plan.